Eff Niche-ing: Don’t cut off your right arm, just because you have a left leg

Nearly a year ago, a coach (on a freebie call) suggested that I focus my coaching practice on one, unique issue that a client might deal with.  ONE. Thing.  The suggestion was people feeling ‘stuck’ on sales pages, because it involved sales and creativity.  And that tends to be my ‘sweet spot’.

But the thing is…The whole reason I exist.  THE SOLE REASON I do business the way I do, is to help others find bliss.  Bliss in their avocation.  Their vocation.  Their day to day.  And the day to day isn’t a business. Sales. Cash. Eating better. Killer relationships. Or movement.

Heck!  I personally didn’t find bliss because I started a business.  I didn’t find bliss because I started to eat better or move.  Nor did I find bliss because my relationship was better than ever.

I found bliss at the intersection thereof.

Bliss is this strange nebulous place;  this place of ease, beauty, genius. This place where people flock to you because you have that ‘je ne sais quoi’.  And for me, that place is a place of being the ‘coach of intersections’ for people who just can’t figure out balance, or skew one way or another (more cash!  LESS HAPPY!  More happy, less cash).  And I found that focusing on lifestyle, which includes entrepreneurship has been my ‘special sauce’.

That fancy coach from the beginning?  She told me “BUT you’re not a health coach?”  Nope…Never claimed to be.  “You’re not a movement coach!” No, no I am not.  “YOU’RE A BUSINESS COACH!”  Why yes, yes I am.  But the WAY I do business, and believe business to be in the service of our higher selves is by taking care of the HIGHEST VERSION of ourselves, and owning each bit that creates us as whole, human creatures.

Let’s put it this way…

you don’t cut off your right arm, just because you have a left leg. 
(why yes…that is a tweetable)

Ever.  You love both equally. AND you don’t use only one at the time for most complicated activities…They work together.  A symbiosis of sorts.  As such, don’t quit on your love of DIY just because you’re teaching a course on travel.  Don’t stop talking about fluffy bunnies just because you’re a movement coach.

INSTEAD, find a space, a brand, and a tribe that jives with your way of living life.  Your dream world.

This is my way to say…EFF NICHE-ING!  You don’t have to be ONE thing, unless that IS what you want to do, and that IS your higher self.  But if you’re a weaver-teacher-academic-herbalist-gardener…Be that!  Your brand can be JUST THAT.

I’ll be honest…In the process of honing my business I have come to more clarity on who I am.  I ditched teaching courses on midwives after my first course, I stopped teaching ‘way of living’ courses when I decided the way isn’t as important as the how (how=coaching), and I don’t sell jewelry on Etsy anymore.

I do continue to be my whole self, offline and online.  And I am pretty darn sure, right about now, both my right arm and my left leg are thankful.

What have you cut out of your business because it was the right thing to do?  What have you owned in your business that may have some folks scratching their heads?  I invite you to share your stories in the comments!

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