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fallacy of competition

You’re Someone’s Favorite Flavor :: Landing Clients in a Competitive World

A few weeks ago I was speaking to a new birth doula and yoga teacher. She’s been certified to teach yoga for nearly two years, and is just finishing her birth doula certification. She’s ready for her first clients, and has been for a few months now.  Yet she was frozen, felt stuck.  When I asked her what was holding her back, she admitted to me that she was fearful.

The questions ran the gamut:  “Why would someone pick her? What did she have to offer over other doulas? With so many experienced doulas and/or yoga teachers why would any client want her to be their doula or yoga teacher?”

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