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everyone has been in your shoes

Everyone Has Been in Your Shoes :: Everyone Starts at Square One

Let’s face it…Starting a business is exciting, enthralling, and sometimes…terrifying.  Want to know something super exciting?  You aren’t the first person to feel that way. Nope!  Not by a long shot.  In fact…. Everyone has been in your shoes. They really have!  Ok.  Not your ACTUAL shoes, this is your proverbial, business shoes. Everyone, and […]

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fallacy of competition

You’re Someone’s Favorite Flavor :: Landing Clients in a Competitive World

A few weeks ago I was speaking to a new birth doula and yoga teacher. She’s been certified to teach yoga for nearly two years, and is just finishing her birth doula certification. She’s ready for her first clients, and has been for a few months now.  Yet she was frozen, felt stuck.  When I asked her what was holding her back, she admitted to me that she was fearful.

The questions ran the gamut:  “Why would someone pick her? What did she have to offer over other doulas? With so many experienced doulas and/or yoga teachers why would any client want her to be their doula or yoga teacher?”

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baby steps

The Power of Baby Steps

As a coach, I find myself constantly talking to clients who have Big, Astounding, Dreamfullfilling, Audacious, Serendipitous, Sexy* goals.  (Also known as BAD ASS goals)  They want to revolutionize the face of social media, or they want to craft a business that gives them a meager income that helps people, or they want to be […]

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