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strategies vs. tactics

Why 5/6/7 Figure “Strategies” Fail Your Business

In the world of online business, there are any number of courses one can take teaching you various ‘strategies’ for success. “Learn my 10 strategies for 6 figure success” “Learn my 3 step formula for 7 Figure Months” “Learn my unique 15 step funnel formula for wild success” Ad nauseam.   The problem with all […]

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done apologizing human

I’m Done Apologizing for My Human-Ness

Typically speaking, I’m not one to laud the eccentricities of famous folk. I’m more apt to laud the opinions and perceptions of that of the common human. The ones who have very real bills to pay, and fears about where the next dollar will come from. (I find this to be especially important when discussing […]

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sell with soul don't bully

Sell with Soul, Don’t be a Bully

DON’T BE A SALES BULLY You don’t need to bully people into buying from you. Your job isn’t to convince them they need you. They may or may not need you.  And you have zero place as a coach or service provider to make that decision for them.  They need to make that decision themselves. […]

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action trumps everything

Action Trumps Everything

From September to December of this year I coached 104 women. For free. (This is not an advisable practice for the record, and I’ll likely never do it again. No matter how much fun I had…But that is a different post.). The ties that bind these 104 women, or at the very least 50% of […]

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sociopath business coach

Is Your Business/Life Coach a Sociopath?

For the past few weeks, the social fringes of the coaching world have started fraying among a small group of critically engaged, actively frustrated folks.  People with certifications, degrees, and abilities out the wazoo.  Engaged and enraged by the HEAPING TON of bullshit circulating the world of the interwebs, these smart coaches and professionals have […]

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business planning not enough

Business Planning is not enough for your success

If you’re new around these parts, you probably don’t know that I have a tendency to balk at conventional online business practices.  And that I find most online marketing (no matter how effective) to be a form of sleaseball tango. As such, I write a lot about slaying the conventional wisdom.  So if you’re new, […]

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not a solopreneur

You’re Not a ‘Solopreneur’. Stop Saying So

When I started this business a year ago, I called myself a ‘solopreneur’.  In fact, I called myself that until just a few hours ago (as of writing this blog post).  I found the word enticing, the idea that I was the sole business owner, and that I was ‘in it’ on my own.  No more pesky people to manage, no more bosses that micromanaged my time and impeded on my genius.  I was a free to roam ‘solopreneuer’–free to manage my time, travel, and have freedom.  Nothing could stop me now. 

I mean, using it seemed natural.  There are hundreds of people who use it.   Forbes uses it.  There are over 230,000 hits when you google ‘solopreneur’

So despite its popularity, why did I cut ‘solo’ out of all my branding?  My copy?  

Because I’m not a ‘solopreneur’ and you’re not either. 

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